India buys what is shown on celluloid: Report


India is riding the fashionable wave inspired by Bollywood as 2017 saw movie buffs buying trends inspired by their favourite stars online, says an annual fashion report by e-commerce site Flipkart. The latest findings and trends of 2017 by Flipkart Fashion saw shoppers getting their hands on trendy outfits inspired by Bollywood.

According to the findings, Alia Bhatt, Varun Dhawan starrer "Badrinath Ki Dulhania"; Aditya Roy Kapoor, Shraddha Kapoor starrer "Ok Jaanu"; Arjun Kapoor, Shraddha starrer "Half Girlfriend"; Vidya Balan starrer "Tumhari Sulu"; Salman Khan starrer "Tubelight" and Kangana Ranaut starrer "Simran" ruled the fashion sense of the millenials.

According to Flipkart fashion report, Alia Bhatt's latest hit became the fashion guide for Indian outfits in 2017. Her style statement in the movie refreshed shopper's style quotient by purchasing cold shoulder cholis, bandhani lehenga skirts and jhumkas donned by her in the movie, said a statement. Flipkart sold thousands of jhumkas and bandhani skirts within the first month of the movie's release. The first week alone saw the sales of 2,500 plus pairs.

Shraddha made a popular fashion statement of embroidered shorts and skirts in the remake of the iconic Rahman classic "Humma Humma" in "Ok Jaanu". She again made fashion trend with skater dresses, off shoulder tops and layered looks in "Half Girlfriend". From silks to Kanjeevarams to georgettes and crepes, Vidya has always shown her love for the sari. In "Tumhari Sulu", the actress created trends again with people buying saris inspired by her looks. Smaller cities like Bhopal, Chandigarh, Nagpur and Indore shopped for the Vidya Balan look.

Another fashion trend that hit the country was the Kangana-inspired red dress from the movie "Simran". Also men's fashion wasn't far behind as Salman Khan's look with the brown shoes hanging around his neck in "Tubelight" created a lot of buzz making fans wanting to get their hands on a pair at the earliest. The brown shoes topped men's footwear search across cities for two weeks on Flipkart after the movie released.

Except for the headline, the story has not been edited by mid-day online. This story is taken from a syndicated feed & is published on AS IS basis.

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